Getting a project started is easy. But when that perfectly organized seed of a project grows into a tangled web of tasks and people, things are all too likely to go off the rails.
Stacey Nash knows this all too well: as the VP Marketing at Aurea, she manages a 100% distributed marketing team, and for a while, they were managing without much more than email.
Before Flow, Aurea’s distributed team of writers, designers, and producers would meet once a week to set priorities. “We met every Monday and would review a spreadsheet list of projects, and then we would send a summary email of all actions that were due for the week,” explains Stacey.
Doling out action items was easy enough, but things broke down throughout the week. “There was no easy way to check in and make sure that work was progressing without sending another email, and it didn't allow for shifts and changes in priorities—which can happen fast in our business.” With her team completely distributed, it was difficult to pass work around for reviews and approvals.
When Stacey moved her team to Flow, everyone was working in the same virtual place, and members of her team could suddenly give feedback on works in progress. Work was visible to everyone, and getting a status check was as simple as a glance.